About me
I am an industrial designer originally from Mexico City, with a professional background in retail and store design, where my work focused on spatial design, environments, and built elements. Throughout my training and professional experience, working with materials and making at full scale has been central to how I think and learn.
My interest in textiles began around eight years ago, and in 2020 this curiosity developed into a more focused practice. Through a series of self initiated projects, including my first baby quilts made for close friends as well as leather goods, I began exploring sewing and construction as a way of working more directly with materials.
After moving to California in late 2022, I decided to deepen and refine this growing body of work by enrolling in courses at a community college, with the intention of shifting my professional path toward garment construction and textile based work.
Experience
2018 - 2022
Brand Environment & store design
Levi Strauss & CO
Mexico City
Worked within the Brand Environment and Visual Merchandising teams, implementing global brand standards across retail spaces to ensure a consistent and premium customer experience. The role focused on translating brand identity into physical environments, including store layouts, fixtures, displays, and brand touchpoints such as logos and color applications.
Responsibilities included coordinating the execution of seasonal campaigns, supporting store openings and updates, and conducting hands on store visits to ensure brand integrity and alignment with global guidelines. The position required close collaboration with internal teams, suppliers, and external partners.
2013 - 2018
Visual Merchandising & retail design
L’Oréal
Mexico City
Worked on the development and execution of visual merchandising and shop in shop environments for luxury brands, translating global concepts into local retail spaces. Responsibilities included designing and coordinating product displays, planograms, graphics, and custom fixtures to ensure a consistent brand image across points of sale.
Collaborated with marketing and sales teams on product launches and seasonal campaigns, balancing creative direction, budget considerations, and retail requirements while supporting a cohesive customer experience across physical retail environments.
2010 - 2012
Designer
Diafrom Centro de Diseño
Mexico City
Designed displays, exhibition systems, and custom furniture for retail and point of sale environments. I was responsible for the design process from concept through prototyping and production, as well as coordinating installations for projects that required on site execution.
The role involved working closely with fabricators and suppliers, managing materials, technical drawings, and production timelines, and developing solutions tailored to each client and space.
2008 - 2010
Sales Assitant
Estudio Lofft
Mexico City
Worked in sales and showroom coordination for a design studio representing European furniture brands for residential and office spaces. Responsibilities included maintaining and updating the showroom during seasonal changes and new brand introductions.
The role involved supporting clients throughout the sales process, assisting with interior design services when requested, and coordinating delivery and post sale services.
Education
2025
West Valley College
Saratoga - CA
Construction, Pattern Making 1, and Couture Embellishment
Additional coursework planned 2026: Draping, Design 1, Fundamentals of Costume Design
2012 - 2013
Master’s Degree, Commercial & Retail Design
Elisava School of Design
Barcelona - Spain
2005 - 2010
BFA Industrial Design
Universidad Autónoma Metropolitana
Mexico City - Mexico
Courses
2018
Cuero Workshop
Mexico City - Mexico
Diploma in Leather Craft and Accessories Design
Diploma program focused on working with leather materials and the fundamentals of bag and accessories design. The program covered leather handling, construction techniques, pattern basics, and hands on production of small leather goods and accessories.
Skills & Languages
Garment construction and sewing • Pattern making fundamentals • Textile handling and material experimentation • Hand finishing and basic embroidery • Sample making and prototyping • Technical drawing and spatial thinking • Production coordination and fabrication processes
• Spanish (native)
• English